Cookie Policy

Effective Date: January 1, 2026 | Last Updated: September 2026

1. Introduction to Our Cookie Policy

Welcome to the official Cookie Policy for Betway, its parent companies, subsidiaries, and affiliates (collectively referred to as "we", "us", or "our"). This document is designed to work in tandem with our comprehensive Privacy Policy and Terms and Conditions. The purpose of this Policy is to explain clearly and transparently how, when, and why we use cookies, web beacons, pixels, and similar tracking technologies when you access our website, mobile applications, sportsbook, and casino services (collectively, the "Services").

By continuing to navigate our portal, creating an account, or interacting with our Services, you consent to the use of cookies and tracking technologies as described in this policy. If you do not agree with our use of these technologies, you must disable them through your browser settings or refrain from using the Betway platform.

2. What Are Cookies and Tracking Technologies?

Cookies are small text files containing unique identification numbers that are downloaded to your personal computer, smartphone, tablet, or other internet-enabled device when you visit a website. Once stored on your device, cookies send data back to the originating website on each subsequent visit, or to another website that recognizes that cookie. They function as a memory for a website, allowing it to remember your device, your preferences, and your logged-in state.

In addition to standard HTTP cookies, Betway utilizes other similar tracking technologies to ensure the smooth operation of our sportsbook and casino:

  • Web Beacons and Pixels: Tiny, invisible graphic images embedded in web pages or emails. They are used to track user interactions, such as whether an email was opened, or if a specific promotional page was visited, helping us measure the effectiveness of our marketing campaigns.
  • Local Storage (HTML5): Allows data to be stored locally within your web browser. This technology can store much larger amounts of data than standard cookies and is often used to cache game assets (like graphics and sounds for Betway casino games) to ensure faster load times on your next visit.
  • Software Development Kits (SDKs): Blocks of code embedded in our mobile applications that serve a similar purpose to cookies, allowing us to collect data regarding app usage, crash reports, and device information.

3. Categories of Cookies We Use

To provide you with the most secure and tailored gaming experience, Betway utilizes different categories of cookies. Some are set directly by us (First-Party Cookies), while others are set by trusted third-party partners (Third-Party Cookies). We categorize these technologies as follows:

A. Strictly Necessary (Essential) Cookies

These cookies are fundamentally critical to the operation of the Betway platform. Without them, you would not be able to log in, deposit funds, or place wagers. Because they are vital for security and functionality, they cannot be disabled in our systems. Essential cookies are used to:

  • Maintain your active session and keep you securely logged in as you navigate between the sportsbook and the casino lobby.
  • Process your financial transactions, deposits, and withdrawal requests securely.
  • Verify your geographical location. As a heavily regulated iGaming operator, we are legally required to confirm you are within a permitted jurisdiction (e.g., New Jersey, Pennsylvania) before allowing real-money play. Geolocation cookies and software are mandatory.
  • Enforce responsible gaming limits, ensuring that self-exclusion or deposit limit settings are strictly adhered to across your devices.

B. Performance and Analytical Cookies

We want to ensure that our platform is as fast, intuitive, and user-friendly as possible. Performance cookies collect anonymous information about how visitors use our website. This data is aggregated and does not identify individual players. We use these cookies to:

  • Identify which pages, sports markets, and casino games are the most popular and which are the least visited.
  • Monitor the site for errors, broken links, or slow-loading game frames.
  • Test different designs, layouts, and features to continuously improve the user interface (A/B testing).
  • We utilize third-party analytics providers, such as Google Analytics, to process this data on our behalf.

C. Functionality Cookies

Functionality cookies allow the Betway platform to remember the choices you make, providing a highly personalized gaming experience. These cookies save you the trouble of re-entering information every time you visit. We use functionality cookies to:

  • Remember your preferred language, region, and time zone.
  • Save your display preferences, such as whether you prefer to view sports betting odds in American (+150), Decimal (2.50), or Fractional (3/2) format.
  • Recall your favorite casino games or preferred live dealer tables for quicker access upon login.
  • Support live chat functionality with our customer service team.

D. Targeting and Advertising Cookies

Betway partners with trusted advertising networks, social media platforms, and affiliate partners. Targeting cookies are used to deliver advertisements that are more relevant to your interests and to limit the number of times you see a particular ad. These cookies track your browsing habits across different websites. We use targeting cookies to:

  • Serve personalized promotional offers, free bets, and deposit bonuses based on your betting history (e.g., offering NFL promotions if you frequently wager on football).
  • Measure the effectiveness of our digital advertising campaigns.
  • Enable features from social media networks, allowing you to share content or link your accounts.
  • Track referrals from our network of affiliate marketing partners to ensure proper commission attribution when you sign up through an external link.

4. Third-Party Cookies and Gaming Providers

When you play games in the Betway casino, you are often interacting with software provided by industry-leading third-party developers, such as Microgaming, Evolution Gaming, NetEnt, or Pragmatic Play. When you launch a game from one of these studios, they may place their own cookies on your device.

These third-party cookies are necessary to ensure the game runs smoothly, to track game state (for example, in the event of a disconnection during a slot spin or a live blackjack hand), and to guarantee the integrity and fairness of the Random Number Generator (RNG) payouts. Betway does not directly control these third-party cookies, though we require all our partners to adhere to stringent data protection and privacy standards. For more information, we recommend reviewing the respective privacy and cookie policies of our game providers.

5. How to Manage and Control Your Cookies

You possess the right to choose whether or not to accept non-essential cookies. You can exercise your preferences through several methods:

  • Browser Settings: Most modern web browsers (Google Chrome, Safari, Firefox, Edge) allow you to control cookies through their settings menus. You can configure your browser to block all cookies, accept only first-party cookies, or prompt you before accepting a new cookie.
  • Mobile Device Settings: If you are using the Betway mobile app, your operating system (iOS or Android) provides privacy settings that allow you to limit ad tracking or reset your device's advertising identifier (IDFA on Apple devices, AAID on Android devices).
  • Opt-Out Links: You can opt out of third-party analytics tracking by visiting the specific provider's opt-out page (e.g., the Google Analytics Opt-out Browser Add-on). For targeting cookies, you can visit industry-standard opt-out platforms like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

Important Notice Regarding Essential Cookies: Please be aware that if you use your browser settings to block all cookies (including Strictly Necessary cookies), the Betway platform will not function properly. You will be unable to log into your account, deposit funds, or verify your geolocation, effectively preventing you from placing sports wagers or playing casino games.

6. Data Security and Privacy

The information collected by our cookies may include personal data, such as your IP address or unique device identifiers. We treat this data with the highest level of security, utilizing 256-bit SSL encryption to protect data in transit. Information gathered via cookies is subject to the same strict data protection protocols outlined in our overarching Privacy Policy. We do not sell your cookie data to independent third parties for their own unrestricted use.

7. Changes to the Cookie Policy

The digital landscape and interactive gaming regulations are constantly evolving. As such, Betway reserves the right to amend, update, or revise this Cookie Policy at any time. Any changes will become effective immediately upon being posted on this page. We will update the "Last Updated" date at the top of this document to reflect any modifications. We encourage you to review this policy periodically to stay informed about our use of tracking technologies.

8. Contact Us

If you have any specific questions, concerns, or require further clarification regarding our use of cookies or how we handle your personal data, please reach out to our dedicated support team or our Data Protection Officer (DPO):

  • Email Support: [email protected]
  • Mailing Address: Betway Data Protection Office, [Insert Local Registered Address, e.g., 9 Empire Stadium Street, Gzira, GZR 1300, Malta]